<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Disco]]></title><description><![CDATA[Discount app by ProductEssentials]]></description><link>https://productessentials.app/</link><image><url>https://productessentials.app/disco-icon.png</url><title>Disco</title><link>https://productessentials.app/</link></image><generator>Ghost 2.9</generator><lastBuildDate>Thu, 14 Nov 2024 13:40:52 GMT</lastBuildDate><atom:link href="https://productessentials.app/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[4 Tips to Upsell through Flash Sales]]></title><description><![CDATA[1. Discount Your Hard-to-Sell & Out-of-Season Items.
Some stores run sales by adding a flat discount rate to the entire store. If you
do this, you miss an obvious opportunity to upsell. Instead, you should take
advantage of the increased traffic in your store to upsell your hottest items at
retail price.

Specifically, you should primarily discount the products you want to clear out,
such as:

 * last-season items
 * hard-to-sell items (e.g. items with a high shelftime)

By doing this, you leave]]></description><link>http://ec2-52-59-230-82.eu-central-1.compute.amazonaws.com:2368/4-tips-to-upsell-through-flash-sales/</link><guid isPermaLink="false">Ghost__Post__5e0f2a8ae47cc1254261b4ae</guid><dc:creator><![CDATA[John Skovsgaard]]></dc:creator><pubDate>Fri, 03 Jan 2020 12:05:25 GMT</pubDate><content:encoded><![CDATA[<!--kg-card-begin: markdown--><h2 id="1discountyourhardtoselloutofseasonitems">1. Discount Your Hard-to-Sell &amp; Out-of-Season Items.</h2>
<p>Some stores run sales by adding a flat discount rate to the entire store. If you do this, you miss an obvious opportunity to upsell. Instead, you should take advantage of the increased traffic in your store to upsell your hottest items at retail price.</p>
<p>Specifically, you should primarily discount the products you want to clear out, such as:</p>
<ul>
<li>last-season items</li>
<li>hard-to-sell items (e.g. items with a high shelftime)</li>
</ul>
<p>By doing this, you leave the customer the option of adding one of your full-priced items and increase your profit by customer.</p>
<h2 id="2announceyoursalecollectemails">2. Announce Your Sale &amp; Collect Emails</h2>
<p>In the period before your sale starts, announce the sale on your store and offer your customers the option of getting notified when the sale starts. This helps you create a connection to your customers and build your email list.</p>
<p>One way you can do this is by using <a href="https://apps.shopify.com/discount-app?referrer=blog-4-tips-1">Disco</a> to create a sale announcement in your announcement bar as seen in the image below.</p>
<!--kg-card-end: markdown--><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://res-1.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/disco-announcement-prior.png" class="kg-image"><figcaption>Collect emails through a sale announcement on your online store running up to the sale.</figcaption></img></figure><!--kg-card-begin: markdown--><p>Then, when the sale is scheduled to start, you notify people on your e-mail list that the sale is now running and encourage them to check it out before it ends.</p>
<h2 id="3splityoursaleintomultipleoffers">3. Split Your Sale into Multiple Offers</h2>
<p>Increase your potential visitors and upsales by splitting your sale into multiple smaller sales scattered over a time period. For example, instead of having one sale for a week on a product group, split the product group in two and run two separate sales in separate weeks. This has a range of benefits:</p>
<ul>
<li>You can introduce your e-mail list with offers multiple times, which drives more traffic to your site.</li>
<li>You can create a higher sense of scarcity and urgency around each offer.</li>
<li>The increased exposure raises the probability of upselling.</li>
</ul>
<h2 id="4urgecustomerstoactwithtimelimitedoffer">4. Urge Customers to Act with Time-Limited Offer</h2>
<p>Urge interested customers to engage with your Call-to-Action by speaking to their fear of missing out. You can do this by time-limiting your sale in a way that is visible to the customer. This will nudge potential customers into acting now rather than later.</p>
<p>One way to add urgency is by creating a specific time limit for your sale and making this visible to the customers with a clear message to act before it expires. This naturally gives the customer a feeling of being in a hurry to act on the offer.</p>
<!--kg-card-end: markdown--><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://res-1.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/blue-countdown-timer.png" class="kg-image"><figcaption>Create urgency with a visible time limit on your offer and speak to your customer's fear of missing out.</figcaption></img></figure><!--kg-card-begin: markdown--><p>Some stores use what is called dark patterns to create scarcity and urgency. This means they deceive the customer by showing fake stock numbers and time limits. <strong>We do not recommend this.</strong> It is misleading and ultimately, it will result in a loss of credibility in your store among your customers.</p>
<p><strong>We recommend</strong> that you run real time-limited offers that deactivate when they expire which creates real urgency in your sales.</p>
<p>In Shopify you can do this by using our app <a href="https://apps.shopify.com/discount-app?referrer=blog-4-tips-2">Disco</a>, which handles flash sale scheduling, price editing and urgency creation all-in-one. It is even possible to show your active sales in the top announcement bar on your store as seen on the image below. To read more, visit our <a href="https://apps.shopify.com/discount-app?referrer=blog-4-tips-2">Shopify app store listing</a>.</p>
<!--kg-card-end: markdown--><figure class="kg-card kg-image-card kg-width-wide kg-card-hascaption"><img src="https://res-5.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/announcement-bar.png" class="kg-image"><figcaption>Announcement bar with countdown timer and visible call to action. Disco automatically creates this for flash sales you create with the app.</figcaption></img></figure><!--kg-card-begin: html--><a class="inline-block py-3 px-6 mt-4 lg:mt-0 leading-none text-white bg-indigo-500 hover:bg-indigo-600 rounded shadow button text-2xl" href="https://apps.shopify.com/discount-app?referrer=pe">Try Disco</a><!--kg-card-end: html-->]]></content:encoded></item><item><title><![CDATA[Getting started with Disco]]></title><description><![CDATA[The Disco app runs sales by reducing prices on the products in your store. To
create urgency and awareness of the sale you can add a Sale Announcement Bar 
displaying each sale and a Countdown Timer on the product page.

Creating your first sale
To create your first sale, open the app and click Create discount. You will be
met with the following page:

Fill out the following information about the sale:

 * Title
   Input your sale title.
 * Create collection
   Check, if you want to create a col]]></description><link>http://ec2-52-59-230-82.eu-central-1.compute.amazonaws.com:2368/getting-started-with-disco/</link><guid isPermaLink="false">Ghost__Post__5e0e1fdae47cc1254261b4a3</guid><dc:creator><![CDATA[John Skovsgaard]]></dc:creator><pubDate>Tue, 10 Dec 2019 21:56:04 GMT</pubDate><media:content url="https://res-5.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/disco-live-timer-new.png" medium="image"/><content:encoded><![CDATA[<img src="https://res-5.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/disco-live-timer-new.png" alt="Getting started with Disco"/><p>The Disco app runs sales by reducing prices on the products in your store. To create urgency and awareness of the sale you can add a <strong>Sale Announcement Bar</strong> displaying each sale and a <strong>Countdown Timer</strong> on the product page.</p><!--kg-card-begin: markdown--><h2 id="creatingyourfirstsale">Creating your first sale</h2>
<p>To create your first sale, open the app and click <strong>Create discount</strong>. You will be met with the following page:</p>
<!--kg-card-end: markdown--><figure class="kg-card kg-image-card"><img src="https://res-5.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/image-1.png" class="kg-image" alt="Getting started with Disco"/></figure><!--kg-card-begin: markdown--><p>Fill out the following information about the sale:</p>
<ul>
<li><strong>Title</strong><br>
Input your sale title.</br></li>
<li><strong>Create collection</strong><br>
Check, if you want to create a collection for the sale.</br></li>
<li><strong>Discount</strong><br>
Input a percentage or fixed amount discount.</br></li>
<li><strong>Round to nearest</strong><br>
Check, if you want the price rounded to a certain decimal.</br></li>
<li><strong>Select products</strong><br>
Based on title, product type, tag, vendor or collection.</br></li>
<li><strong>Active dates</strong><br>
Select when the discount should start and end.</br></li>
</ul>
<h2 id="addannouncementbarandcountdowntimer">Add Announcement Bar and Countdown Timer</h2>
<p>Now you are ready to specify the sale announcement and countdown timer settings for the sale. Scroll down until you see the following:</p>
<!--kg-card-end: markdown--><figure class="kg-card kg-image-card"><img src="https://res-4.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/image-3.png" class="kg-image" alt="Getting started with Disco"/></figure><!--kg-card-begin: markdown--><p>If you want to enable the countdown timer for each discounted product, check the <strong>Create countdown timer</strong> box.</p>
<p>Now, go ahead and fill out the <strong>Announcement</strong> to specify how you want to announce the specific sale:</p>
<ul>
<li><strong>Show in announcement bar</strong><br>
Check, if you want to show this sale in the announcement bar.</br></li>
<li><strong>Show countdown timer in announcement</strong><br>
Check, if the announcement should include a countdown timer.</br></li>
<li><strong>Text left</strong><br>
Input text to be shown on left side of countdown timer.</br></li>
<li><strong>Text right</strong><br>
Input text to be shown on right side of countdown timer.</br></li>
<li><strong>Show announcement before sale starts</strong><br>
Check, if you want to announce sale prior to its scheduled start. <em>Use this to collect e-mails.</em></br></li>
<li><strong>Button text</strong><br>
Input text to be shown on your Call-To-Action button.</br></li>
<li><strong>Button link</strong><br>
Input the link your Call-To-Action button should redirect to.</br></li>
</ul>
<p>The inputs from above will result in the following announcement bar:</p>
<!--kg-card-end: markdown--><figure class="kg-card kg-image-card"><img src="https://res-2.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/image-4.png" class="kg-image" alt="Getting started with Disco"/></figure><p>Finally, when you are done, hit the <strong>Create discount</strong> button in the upper right corner.</p><!--kg-card-begin: markdown--><h2 id="customizecolorsandlayout">Customize colors and layout</h2>
<!--kg-card-end: markdown--><p>You can customize the layout of the announcement bar and countdown timer to fit perfectly into your store theme by going to <strong>Settings </strong>from the app front page.</p><figure class="kg-card kg-image-card"><img src="https://res-5.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/image-6.png" class="kg-image" alt="Getting started with Disco"/></figure><p>Here, you have the option of changing colors, text, font, font size and much more while getting a live preview. Look below to see our Black Friday theme.</p><figure class="kg-card kg-image-card"><img src="https://res-3.cloudinary.com/duejos0ge/image/upload/q_auto/v1/blog-images/image-7.png" class="kg-image" alt="Getting started with Disco"/></figure><p>When you are done with adjusting the layout to your store theme, hit the <strong>Save</strong> button. And do not worry - you can always go back to Settings and modify it.</p>]]></content:encoded></item></channel></rss>