The Disco blog

Ecommerce advice for merchants who run sales

Playbooks, strategy and no-code how-tos for planning flash sales, BFCM and everything in between.

The 2026 BFCM playbook: plan your biggest sale months ahead

A step-by-step plan for a Black Friday, Black Week or early-access sale on Shopify that starts and ends by itself - without touching a line of code.

One auto-generated collection, every channel. A simple distribution checklist.

1. Discount Your Hard-to-Sell & Out-of-Season Items. Some stores run sales by adding a flat discount rate to

The Disco app runs sales by reducing prices on the products in your store. To create urgency and awareness of the sale

One practical email a month on running better sales. No spam, unsubscribe anytime.