Ecommerce advice for merchants who run sales
Playbooks, strategy and no-code how-tos for planning flash sales, BFCM and everything in between.
How to show sale prices on Shopify product pages before checkout
Show sale prices on Shopify product and collection pages before checkout. Understand compare-at prices, discount codes, and why some savings stay hidden.
How to put your entire Shopify store on sale (without CSV)
How to put your entire Shopify store on sale: automatic discount vs compare-at prices, collection sales, exclusions, and prices that reset on their own.
Shopify compare-at price: how to show strikethrough pricing
Show original and sale prices with Shopify compare-at pricing. Set up strikethrough prices, fix prices not showing, and clear sale pricing when the offer ends.
Your Shopify sale price keeps reverting? If you use compare-at prices, this is probably why
Does your Shopify discount disappear a few hours after you set it? If you use compare-at prices, another app is probably overwriting them. Here's how to find it and stop it.
How countdown timers actually increase conversions
The psychology behind urgency - and how to use timers without looking gimmicky.
Flash sales vs. sitewide sales: which fits your store?
When to go deep and narrow, when to discount everything, and how to choose.
Stop discount stacking and protect your margins
Why letting codes pile on top of sale prices quietly eats your profit - and the fix.
Launch your first storewide sale: a no-code guide
From product selection to live sale in under ten minutes, step by step.
Set it and forget it: the case for scheduling sales
Plan campaigns once, then let them start and stop on their own. Here's how.
Daily deals that don't cannibalize full-price sales
Rotate offers that drive traffic without training shoppers to wait for discounts.
Building urgency without being pushy
Sale UX patterns that nudge shoppers to act - and the ones that backfire.
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